Between Aleycia and her husband, their families have been affected by Breast Cancer, Liver Cancer, Sarcoma (Bone Cancer), Brain Cancer, Ovarian Cancer, Stomach Cancer and Melanoma (Skin Cancer). They wanted to bring the beautiful sparkle of the Swarovski Crystal to you. There can be joy and sparkles in your life again even if you feel at the time there never will be. The word Bl.in.G™ was trademarked by Le Crystelle Clothing & Crafts which is "Bright Lights in God". Additionally, for every pair of earrings sold, we will donate 25% of profits to the appropriate organisation.